Meet Head of Creative and Digital Media, Alicia Payne

Alicia brings charisma and passion to her role as Curriculum Director for Creative & Digital Media (CMD) at the UTC.

From a young age Alicia enjoyed helping, supporting and mentoring other. This, combined with her interest and background in media, is what has led her to her newly appointed Curriculum Director position here at UTC Sheffield.

After graduating university with a Media degree, where she had the opportunity to gain industry experience with ITV on the set of Emmerdale, Alicia knew she wanted to teach so retuned to university to complete her PGCE. Following this, she secured a teaching job at Thomas Rotherham College where she taught GCSE, BTEC and A Level Media Studies and Creative Media Production.

When asked why she wanted to join the UTC, Alicia said: “At the UTC, Creative & Digital Media is celebrated and recognised for what we do, and what they go on to achieve. We’ve got state-of-the-art and industry-standard facilities, software and equipment that the students can utilise for their modules.”

She continued: “The UTC is a community and it works well for the students and staff. The dedication of the learners is incredible. The students have chosen to specialise in either CDM or Engineering, some of whom made that decision as early as Year 9. They have a route or a path they’re considering taking and we’re able to facilitate that.”

Alicia also highlights the strengths of the CDM team: “As a collective, we all love to teach. We have industry knowledge, whether it be in TV, Advertising, Moving Image or Art, as well as a range of both theoretical and practical skills that I think really comes out in what we deliver to the students.”

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